The South African Football Association (SAFA) and Castle Lager have agreed to extend their longstanding partnership for an additional three years. Castle Lager, sponsors of the South African men’s senior national team for over three decades, will continue to support Bafana Bafana as they head to the Africa Cup of Nations. The renewal of SAFA and Castle Lager’s partnership is a testament to their shared football heritage. Both parties are pleased with the extension, which solidifies one of the most enduring partnerships in sports.
The next three years will mark an exciting new chapter in their relationship, according to Lydia Monyepao, the new SAFA CEO. As part of their commitment to driving South Africa’s progress, Castle Lager takes pride in supporting national sports through their partnerships. They believe in responsible business growth and strive to make a lasting impact in the communities they operate in. Vaughan Croeser, Vice-President of Marketing at SAB, expressed their dedication to the future and toasted to the continued success of their collaboration.
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