Nescafé, a global coffee brand, has launched its new ‘Make Your World’ campaign in South Africa, featuring rugby star Cheslin Kolbe as its champion. The campaign aims to inspire South Africans to shift their perspectives and appreciate everyday moments in a fresh light. The nationwide campaign will showcase Kolbe on billboards, in a new TV commercial, and through engaging social media content.

Kolbe, recognised by Nescafé as a person and player who embodies the spirit of perseverance and excellence, was seen to be the perfect fit for such a campaign aimed at fuelling new perspectives.

“I’m excited to be partnering with Nescafé on this inspiring initiative,” says Kolbe, whose involvement in this campaign was facilitated by Roc Nation Sports International, the global agency that represents the South African rugby star. “The ‘Make Your World’ campaign is about finding that spark that ignites your potential and allows you to experience everyday moments to the fullest, which is something that really resonates with me.”

Nescafé has partnered with Kolbe and other sporting heroes for this new campaign, with the selected athletes seen to align with the values of inspiring positive action and making a difference.

“At Nescafé, we believe that even the smallest acts can have a profound impact,” says Carl Khoury, Business Executive Officer for Coffee and Beverages, East and Southern Africa Region (ESAR). “With the ‘Make Your World’ campaign, we want to show how something as simple as a great cup of coffee can help shift your perspective. We are thrilled to partner with Eben Etzebeth, Cheslin Kolbe, and Makazole Mapimpi, three remarkable individuals who embody the values we hold close to our hearts.

“Their hard work, perseverance, and passion inspire not just themselves but the entire nation, bringing victory, pride, and togetherness. Each cup of Nescafé is a moment to pause, reflect, and see the world anew, fostering positive ripple effects in our personal lives, communities, and beyond.”