Food Lover’s Market has signed a two-year collaboration with The Sharks. Starting from the 2023/2024 season, the Food Lover’s Market logo will adorn the side panel of the Hollywoodbets Sharks’ playing shorts.

Renowned for their unrivaled commitment to freshness, Food Lover’s Market exudes a relentless passion for excellence. Through unwavering vision and dedication, they have substantially expanded their footprint across South Africa and Sub-Saharan Africa. The synergy between The Sharks and Food Lover’s Market lies in their shared ethos of family values and the pursuit of greatness, making their partnership an exciting step towards establishing a more substantial global presence.

Commenting on the partnership, The Sharks CEO, Dr Eduard Coetzee said: “We are delighted to welcome Food Lover’s Market to The Sharks family. The Food Lover’s Market brand has shown tremendous growth and become a major part of the South African food industry. This partnership allows for great synergy and potential and we look forward to working closely with the Food Lover’s team in achieving our collective objectives and making this partnership a mutually beneficial one.”

Says Travis Coppin, CEO of Food Lover’s Market retail, “As a proudly South African brand, Food Lover’s Market is delighted to be the Official Food Sponsor of The Sharks. Food Lover’s Market is on a journey to become the best store in the community. With this in mind, we upgraded three of our stores in Kwazulu-Natal – La Lucia, Ballito and The Crescent. These three stores have all been refurbished to offer uncompromising value, range and quality to local shoppers.”