SA Rugby has announced that OPPO, one of the world’s leading technology brands, has become the official handset partner of the Springboks and the governing body. This partnership marks a merging of technology and sport brands that share a passion for connecting with fans and enhancing their experiences.

According to Mark Alexander, President of SA Rugby, this partnership is especially significant during economically challenging times, and it’s wonderful to see companies commit to sponsoring rugby. With OPPO as one of the biggest manufacturers of smartphones and other electronic devices in the world, their support is a great boost for SA Rugby.

OPPO was founded in 2004 and has sold over 300 million devices globally. The brand boasts a footprint spanning more than 50 countries and has become an official mobile partner of local football giants Orlando Pirates and South African Fashion Week.

The partnership with the Springboks reinforces OPPO’s commitment to making a substantial contribution to the domestic economy. Avashnee Moodley, Head of Marketing at OPPO South Africa, said the collaboration exemplifies the brand’s commitment to excellence and investment in South Africa.

Moodley also noted that the partnership with the Springboks is part of OPPO’s global sporting partnerships, which aim to inspire and engage consumers through sport. She added that it’s a momentous accomplishment for OPPO to position its name alongside such an iconic emblem, and that the team inspires the nation. At OPPO, their objective is to help connect people and fans to their team by using their latest innovative technology.

The alliance exemplifies the core precept that underpins OPPO’s brand proposition, “Inspiration Ahead.” This proposition signifies a belief in a better tomorrow by facing the future with optimism. It reflects the brand’s attitude towards the current state of the world and serves as their philosophy for dealing with any challenges they may confront.

For OPPO, a collaboration like this provides a fantastic platform to expand the scope of their brand throughout South Africa and make more people aware of what OPPO has to offer. The brand is enthusiastic about the outlook for growth in the South African market.

The partnership between OPPO and the Springboks is an exciting development for both technology and sports enthusiasts. With a shared passion for excellence and innovation, OPPO’s partnership with SA Rugby underscores their commitment to making a substantial contribution to the domestic economy while inspiring and engaging consumers through sport.