The Sporty Group has launched its free-to-air linear and online sports television network in Nigeria, and will show the English Premier League, Italy’s Serie A and the German Bundesliga in the country.
The Sporty Group will show one free-to-air match per round from each of the three leagues on the SportyTV channel. In recent months, it secured its Premier League and Serie A rights from the Infront agency, and its Bundesliga rights from Sportfive.
Sporty Group is global sports entertainment and technology company which focuses on the Sports Betting market across Africa and owns SportyBet.
SportyBet is a leading brand in the market, with licenses in several countries such as Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.
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