The Professional Fighters League (PFL) has secured a new regional partnership with leading sports betting operator 1xBet. The popular mixed martial arts (MMA) series based in the US has named 1xBet as its official sportsbook partner for Latin America and Sub-Saharan Africa. The partnership deal includes broadcast integrations in those regions, customized social content, and the appointment of four of the league’s fighters as 1xBet brand ambassadors. Fans will now have the opportunity to place bets on various PFL events, including the 2023 PFL regular season, PFL Playoffs, and PFL World Championship, as well as the ongoing PFL Challenger Series and the inaugural season of PFL Europe.

The PFL has emerged as one of the most innovative and rapidly expanding sports leagues globally, with its mixed martial arts tournament drawing widespread attention. ESPN Africa recently obtained exclusive broadcasting rights for the 2022 PFL tournament across the African continent, providing a significant platform for MMA’s growth in key regions and countries, such as South Africa, Nigeria, and the Democratic Republic of Congo. PFL CEO Peter Murray expressed his enthusiasm for the opportunity presented by the African continent and its potential for the sport.

PFL CEO Peter Murray

PFL has been making strategic moves to expand and improve its offerings, including the signing of elite South African mixed martial artist Don Madge and investments from rapper Wiz Khalifa and former NFL running back Marshawn Lynch in April 2021. The new partnership with 1xBet will not only help PFL increase its presence in Latin America and Sub-Saharan Africa but also provide fans with more opportunities to engage with the league through sports betting. With its dedication to innovation and growth, the Professional Fighters League is set to become a prominent force in the world of mixed martial arts.