Cadbury, South Africa’s leading chocolate brand, has joined forces with the country’s national rugby team, the Springboks, and SA Rugby as the Official Confectionery Supplier to the team.

Rian Oberholzer, CEO of SA Rugby, expressed his excitement about the partnership, stating, “We are thrilled to partner with an iconic brand like Cadbury, known worldwide. Cadbury’s commitment to excellence and their dedication to bringing people closer together perfectly aligns with our values as an organization. This collaboration brings together two iconic brands with a shared goal of uplifting spirits and fostering a sense of togetherness.”

Lara Sidersky, Mondelēz SA Category Lead for Chocolate, highlighted Cadbury’s focus on generosity and their desire to engage fans in meaningful experiences. She said, “Bringing Cadbury chocolate and the local rugby heroes, the Springboks, together is a perfect way to create memorable moments for fans. Both brands are deeply rooted in the fabric of the nation.”

Cadbury has a strong reputation for making a positive impact in the world. With their vision of uniting people through acts of generosity, Cadbury’s values align with those of the Springboks, who have consistently demonstrated the power of unity in South Africa.

Sidersky added, “We are excited about the possibilities this partnership brings, and we aim to surprise and delight our audience with more opportunities and experiences. We encourage fans to join the #CadburyFanClub, support their favorite Cadbury chocolate, and stand a chance to win big with the Springboks and Cadbury.”

The partnership between Cadbury and the Springboks is set to create excitement among fans, offering unique opportunities and experiences. The collaboration aims to unite the nation and showcase the shared passion for both Cadbury chocolate and the Springboks

Cadbury Rugby South Africa Springboks