The upcoming Kenya Secondary Schools Sports Association (KASSSA) National Term One Games, slated to take place in Machakos next week, have been given a significant boost with a sponsorship infusion of Sh30 million from Brookside Dairy Limited, a prominent milk processing company.

Brookside Dairy Limited, a long-time supporter of the inter-schools competition, has decided to double its sponsorship this year, marking a substantial commitment to the development of sporting talent in the country. The event, scheduled to run from April 9 to April 13 at the Machakos School grounds, is eagerly anticipated by participants and spectators alike.

The company’s Communication Manager, Wilson Okong’o, outlined the allocation of the sponsorship funds, with Sh. 21.5 million earmarked for essential aspects such as game preparations, participant kitting, and the provision of medals and certificates. Additionally, a portion of Sh. 8.75 million will be dedicated to branding efforts during the event. Okong’o emphasized Brookside’s dedication to nurturing talent and expressed pride in their ongoing partnership with KASSSA.

David Ngugi, the Secretary General of KASSSA, expressed delight at the resumption of full sponsorship after a hiatus caused by the Covid-19 pandemic. Ngugi highlighted the pivotal role of school games in talent discovery, underlining the significance of Brookside’s renewed support.

Ministry of Education deputy director Nelson Sifuna echoed this sentiment, praising the collaboration between KASSSA and Brookside as a testament to their shared commitment to sports development.

The Term One Games promise to be a showcase of athleticism and skill, featuring a diverse array of sports including basketball, netball, rugby, hockey, swimming, cross country, and track events. With the generous backing of Brookside Dairy Limited, participants and spectators can anticipate an eventful and memorable competition aimed at fostering the growth of sporting talent in Kenya.