Fast-food chain KFC has extended its partnership with Cricket South Africa (CSA). KFC has over the years been one of CSA’s most valued partners through its sponsorship of KFC T20 Internationals, and KFC Mini-Cricket.

KFC has been the title sponsor of the KFC T20 Internationals since 2012. In addition, the brand has been supporting the KFC Mini-Cricket programme, which is South Africa’s largest sports grassroots sports development initiative. It is through this programme that young girls and boys are introduced to the game and have access to level playing fields to fuel their dreams.

Welcoming the extension of the partnership, CSA Chief Executive Officer, Pholetsi Moseki said: “KFC continues to be CSA’s valued partner. We both share in the commitment to grow cricket from the ground up. We have together, over the years, ensured that cricket is introduced in communities and scale in growth. This has assured a continuous pipeline of talent that we can today boast of.

The deal will see the popular fried chicken restaurant remain as the title sponsor of the KFC T20 International series, as well as continuing its work with the KFC Mini-Cricket grassroots initiative.