New World TV (NWTV), the satellite television network based in Togo, has successfully secured a three-year media rights agreement with the Confederation of African Football (CAF).
Under this deal, NWTV will hold the broadcasting rights for both free-to-air and paid formats for all CAF competitions spanning from 2023 to 2025. The coverage will extend to 46 countries in sub-Saharan Africa.
A total of 13 tournaments, including the 2023 and 2025 editions of the African Cup of Nations (AFCON), will be presented by New World Sport from its headquarters in Lomé, Togo. The broadcasts will be available in French, English, Portuguese, and various African languages such as Lingala, Wolof, Bambara, Swahili, and Ewe.
Louis Biyao, spokesperson for New World TV, expressed the significance of this achievement, stating, “This marks the first instance of an African company securing exclusive rights to broadcast AFCON competitions. The success in securing this contract against competition from other major African and international entities underscores New World TV group’s expertise, honed over the past two years through broadcasting rights for prestigious events like the 2022 FIFA World Cup, UEFA competitions, the English FA Cup, Bundesliga, the Spanish Cup, and the Italian Cup.”
Over the next three years, NWTV will broadcast a diverse array of 13 competitions, including the League of CAF men’s and women’s champions, as well as the U17 and U20 AFCON. Additionally, Togolese soccer legend Emmanuel Adebayor will contribute as a consultant for New World TV as part of this comprehensive agreement.
Notably, NWTV has been expanding its media rights portfolio, having recently inked a three-season partnership with Bundesliga International and secured non-exclusive pay-TV rights for the Bundesliga. The network also holds Sub-Saharan French and local language rights to the 2022 Qatar World Cup, having reached an agreement with FIFA the previous year.
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