The Confédération Africaine de Football (“CAF”) and sports company PUMA have reached an agreement, making PUMA the official technical partner for various CAF events, including the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023.

This partnership is set to commence on November 1, 2023, and under its terms, PUMA will supply the official match ball for CAF tournaments. Additionally, PUMA will provide referees with their kit and participate in numerous marketing opportunities, both within and beyond the stadium.

The official match ball for the TotalEnergies CAF Africa Cup of Nations Cote d’Ivoire 2023 will be unveiled during the Final Draw on Thursday, October 12, at 19:00 GMT. Earlier this month, CAF and IMG have concluded an agreement making IMG the global sponsorship agency of CAF until 2025.

The scope of the agreement between CAF and IMG includes the TotalEnergies CAF Africa Cup of Nations (“AFCON”) Côte d’Ivoire 2023 and the CAF AFCON Morocco 2025 competitions. The Africa Cup of Nations is undoubtedly the biggest event on the African Continent and amongst the football competitions with the highest viewership in Africa and globally.

Under this agreement, IMG will also deliver new sponsorship opportunities for the following CAF Competitions: TotalEnergies CAF Champions League, TotalEnergies CAF African Nations Championship, TotalEnergies CAF Confederation Cup, TotalEnergies CAF Super Cup, TotalEnergies CAF Women’s AFCON and CAF Women Champions League.

IMG will also provide marketing intelligence, data analysis and consultancy services to support CAF in the development of its new commercial sponsorship strategy.

AFCON CAFm PUMA IMG sponsorship