The Ghana Football Association (GFA) has communicated to Premier League clubs that betPawa, the current primary sponsor of the Ghana Premier League, is reportedly planning to terminate the agreement after just one year.
In August 2022, betPawa entered into a three-year contract valued at $6 million. As per the terms, they committed to an annual investment of $2 million for the promotion of the league. The breakdown included $1 million each year for marketing and promotions, with an additional $300,000 allocated for the construction of a mini stadium at the Ghanaman Soccer Centre of Excellence in Prampram. This construction aspect was part of the Corporate Social Responsibility (CSR) component of the deal, allocating $245,000 for league administration and officiating. The remaining $455,000 was intended to be distributed among the 18 league clubs, equating to $25,278 per club. However, due to the cancellation of the BetPawa deal, clubs will struggle and may be forced into player sales
Prior to BetwPawa, the last time the Ghana Premier League had a headline sponsor was during the 2014-2015 season with Capital Bank, involving a $10 million deal over five years. Prior to that, in 2008, a $15 million, five-year agreement was brokered with Nigerian-based communication company Globacom during the 2013 season. Both of these deals ended in controversy and were terminated prematurely.
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