According to a statement released by Ms. Gugu Ntuli (Group Executive: Corporate Affairs and Marketing at the South African Broadcasting Corporation (SABC), they will not broadcast the upcoming Soweto Marathon on 6 November 2022 as planned. The Corporation claims to have been deprived of securing the broadcast rights due to what is seen as “continuous anti-competitive behaviour” of broadcasting competitor (SuperSport) and sports rights holder, Athletics South Africa (ASA). The parties negotiated for exclusive rights, which inhibits universal access to the Race as SuperSport’s broadcasting footprint and reach is limited.
The SABC claims the exclusive agreement has restricted them from competing effectively in the market of broadcasting premium sports events.
In July 2022, the SABC lodged a complaint with the Competition Commission to address the alleged anti-competitive conduct of competitors concerning sports events broadcasting and, in particular, the acquisition of exclusive Broadcast Rights to premium sports events in South Africa.
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