The South Africa-based sports broadcaster, SuperSport International, has signed a new broadcast and digital renewal deal with the International Cricket Council (ICC). As a result, cricket fans in 52 African countries will have access to ICC global events. The ICC has been working with SuperSport in the Sub-Saharan region since 2007, and this successful partnership will continue under the new direct agreement.

The broadcaster has 22.1 million subscribers throughout 52 territories, offering an excellent platform for expanding the cricket fan base and attracting more fans to the game in Africa. This new agreement, which covers the next eight years until the end of 2031, includes the ICC Men’s Cricket World Cup 2027, which will be played on African soil for the first time since 2003.

 

Furthermore, the deal covers all games played at women’s competitions for the next four years, including the ICC Women’s T20 World Cup. Interest in these events has skyrocketed, as demonstrated by the dramatic increase in South African viewership for the 2023 event, breaking previous records as 790% more people tuned in to support the World Cup than in 2020. The agreement also includes coverage of all U19 World Cup games, including men’s and women’s.

Fans will have access to all of the big event content from the ICC digitally through the DStv app. ICC Chief Executive, Geoff Allardice, expressed delight at the continuation of the successful partnership with SuperSport, noting the opportunity for more fans to engage with ICC events and enjoy cricket across the 52 territories. He also expressed confidence that this strategic partnership will play a major part in building momentum for women’s sport in the region.

MultiChoice South Africa CEO, Marc Jury, shared his excitement about delivering ICC cricket coverage to Africa for the next few years, providing new experiences for fans across the continent.

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