La Liga, Spain’s top professional football league, has announced its partnership with Upstream to launch La Liga Premium in the Sub-Saharan African region. This new partnership aims to bring the best of Spanish football to African audiences and enhance the fan experience in the region.

La Liga is one of the most popular football leagues in the world, featuring some of the best players and clubs in the sport. With a massive following in Europe, Asia, and Latin America, La Liga has been expanding its reach to other regions in recent years, and Africa is a significant market for the league. The La Liga Premium package will offer Sub-Saharan African viewers access to exclusive content from the Spanish league.

Upstream is a leading martech company in the most important emerging markets in the world. Its mobile marketing automation platform, Grow, unique in its kind, combines innovations in marketing automation and data, security from online advertising fraud, and multi-channel digital communication aimed at creating personalized experiences for end consumers. With more than 4,000 successful mobile marketing campaigns, the Upstream team helps its customers, leading brands around the world, communicate more effectively with their customers, increase digital sales and boosttheir revenue. Upstream solutions address over one billion consumers in more than 30 countries in Latin America, Africa,the Middle East and Southeast Asia

 

Broadcasting La Liga Upstream