SportyBet, a sports entertainment and betting platform, has announced a regional partnership with Manchester City FC.

Kaitlyn Beale, VP Global Partnership Sales of Manchester City, expressed her pleasure in welcoming SportyBet as a new regional partner. She further added that the club’s fanbase in Africa continues to grow, and they are excited to work with SportyBet to bring fans even closer to the club.

SportyBet is owned by Sporty Group, a sports media company that operates across African countries such as Nigeria, Ghana, Kenya, and Uganda. The Brand Director of Sporty Group, Oluchi Enuha, expressed their delight in adding Manchester City to their list of partners. She believes that Manchester City’s brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aims to provide its customers in Africa.

Under this partnership, Manchester City and Sportybet will collaborate on co-branded content for customers across Africa, as well as creating unique experiences for SportyBet platform users. Enuha believes that this is just the beginning of an innovative collaboration that will elevate both brands in Africa.