New World TV Lands Sub-Saharan Africa CAF Broadcast Rights

New World TV (NWTV), the satellite television network based in Togo, has successfully secured a three-year media rights…


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CAF And beIN Resolve Dispute, Resume Partnership

CAF has announced its renewed commitment to its partnership with beIN, following the resolution of a dispute over $98…


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PUMA Extends LaLiga Agreement After CAF and EPL Deals

PUMA continues its global partnership drive with the extension of their LALIGA agreement after agreeing deals with CAF…


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CAF and PUMA Reach Technical Partner Agreement

CAF and sports company PUMA have reached an agreement, making PUMA the official technical partner for various CAF…


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Rain And Betway SA20 Renew Agreement

The two-year agreement designates Rain as the '4G and 5G partner' and builds upon the prior season's success


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SA Rugby Wins Case Against Eskort On Springbox Campaign

The South African Rugby Union (Saru) has successfully prevailed in a legal dispute, compelling the food company Eskort…


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Food Lover’s Market Becomes The Official Food Sponsor of The Sharks

Food Lover's Market has signed a two-year collaboration with The Sharks. Starting from the 2023/2024 season, the Food…


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Castore Deal Terminated Early As Lotto Sport Takes Over CSA Partnership

Castore deal terminated early as Lotto Sport takes over on the eve of the Proteas World cup team announcement


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Investec Takes Over From Heineken as Champions Cup Title Sponsor

Investec, a leading banking and wealth management services brand, has taken over the title rights to the European Rugby…


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Quantifying The Cost Of Racism In Football And How LALIGA Is Addressing The Problem

Labor economists analyzed and quantified the effects of racism and found that African players played better without…


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