Editor's Pick
March 25, 2026
Nominees Announced For The SPORTY LALIGA MVP
Discover the 2025/26 SPORTY LALIGA MVP, the fifth edition of the award honouring the best Sub-Saharan African player in LALIGA EA SPORTS
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
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March 6, 2023
Safaricom Commits KES 11 million Sponsorship 2023 Magical Kenya Open
Safaricom has announced KES.11 million sponsorship for the upcoming Magical Kenya Open. The telco has also sponsored six Kenyan amateurs who will be taking part in this year's MKO tournament.
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February 2, 2020
Know Your Owner: Chippa United
April 20, 2023
Castel Malawi Announces Record League Sponsorship
April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
August 23, 2023
Quantifying The Cost Of Racism In Football And How LALIGA Is Addressing The Problem
Labor economists analyzed and quantified the…












