Editor's Pick
June 7, 2023
Cadbury Joins Springboks Family As Official Confectionery Supplier
The partnership between Cadbury and the Springboks is set to create excitement among fans, offering unique opportunities and experiences
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
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March 24, 2023
Sporting Lagos FC Sign Klasha As Shirt Sponsor
Sporting Lagos Football Club, the year-old outfit in the Nigeria National League (NNL), has announced a new headline sponsorship deal with leading cross-border payments and commerce platform, Klasha
December 12, 2023
Drogba Joins Nadal, Brady and Kholi As Team Owners In E1 Racing Series
Former Chelsea and Ivory Coast footballer Didier Drogba and his partner Gabrielle LeMaire, who have taken the helm of the fourth E1 racing team. They join a distinguished lineup of global sports icons, including Rafael Nadal, Tom Brady, and Virat Kohli, who are also team owners.
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October 10, 2023
CAF and PUMA Reach Technical Partner Agreement
September 7, 2023
Food Lover’s Market Becomes The Official Food Sponsor of The Sharks
April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
May 7, 2023
CAF Opens 2023 To 2025 Host Broadcast Rights Tender
CAF has opened an invitation to tender (ITT)…
March 21, 2022












