Editor's Pick
August 10, 2023
Lions Cricket and Red Bull have signed a three-year partnership
Lions Cricket and Red Bull have signed a three-year partnership which will witness the DP World Wanderers Stadium being fully outfitted with Red Bull Branding.
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
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March 2, 2023
MultiChoice, Comcast’s NBCUniversal and SKY Partner To Create Leading Africa Streaming Service
MultiChoice and Comcast's NBCUniversal and Sky have announced a partnership to bring some of the world's best content and technology to streaming customers across MultiChoice's 50-market footprint in sub-Saharan Africa.
September 5, 2023
Castore Deal Terminated Early As Lotto Sport Takes Over CSA Partnership
Castore deal terminated early as Lotto Sport takes over on the eve of the Proteas World cup team announcement
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April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
January 19, 2023
MTN Uganda Announces Five Year Sponsorship Of Uganda Cranes
The Cranes, will see an increased influx of…












