Editor's Pick
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
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May 11, 2023
Bidvest Unveiled As SASCOC Sponsor In R66 Million Deal
The Bidvest funding will be used to support the Bidvest Operation Excellence (OPEX) program, which provides assistance to athletes who have the potential to qualify for and win medals at multi-coded events
August 22, 2023
Wetility and Springbok Legend Tendai ‘The Beast’ Mtawarira Unveil the Beast Bundle
Wetility, a residential solar fintech company, has announced an upcoming collaboration with Springbok rugby legend Tendai ‘The Beast’ Mtawarira, unveiling their joint venture known as the Beast Bundle.
April 20, 2023
ONE Championship And SuperSport Sign Exclusive Broadcast Partnership
SuperSport has continued it's rights acquisition spree by signing an agreement with mixed martial arts platform ONE Championship
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April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
January 26, 2023
M-Pesa And Johnnie Walker To Sponsor Magical Kenya Ladies Golf Open
The event which is the first of 39 events on…
May 10, 2023
Paris St-Germain & Visit Rwanda Extend Partnership
French football club Paris Saint-Germain has…












