Editor's Pick
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
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April 20, 2023
Castel Malawi Announces Record League Sponsorship
Castel Malawi, formerly Carlsberg Malawi, is returning to sponsor football after withdrawing Carlsberg Cup sponsorship in 2019.
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April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
January 5, 2024
MultiChoice Partners With Kingmakers to Launch SuperSportBet
MultiChoice Group, the leading video…
April 20, 2022











