Editor's Pick


Cadbury Joins Springboks Family As Official Confectionery Supplier

The partnership between Cadbury and the Springboks is set to create excitement among fans, offering unique opportunities and experiences


Mixed 4Q 2025 Results for Betway (Super Group) In Africa

Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%

CSA Appoints Shrey As Official Helmet and Luggage Partner

Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY

MI Cape Town and DHL Renew SA20 Deal

MI Cape Town has renewed its sponsorship agreement with DHL

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Sporting Lagos FC Sign Klasha As Shirt Sponsor

Sporting Lagos Football Club, the year-old outfit in the Nigeria National League (NNL), has announced a new headline sponsorship deal with leading cross-border payments and commerce platform, Klasha

Drogba Joins Nadal, Brady and Kholi As Team Owners In E1 Racing Series

Former Chelsea and Ivory Coast footballer Didier Drogba and his partner Gabrielle LeMaire, who have taken the helm of the fourth E1 racing team. They join a distinguished lineup of global sports icons, including Rafael Nadal, Tom Brady, and Virat Kohli, who are also team owners.

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