Editor's Pick
May 10, 2023
Safaricom Commits KES 9.2 million To Kip Keino Classic
Safaricom has announced a KES 9.2 million sponsorship for the fourth edition of the Kip Keino Classics Continental Tour, scheduled for Saturday
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
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March 25, 2023
ESPN Africa Becomes Exclusive Home of Top Rank Boxing in Africa
ESPN Africa has agreed a deal to become the exclusive broadcaster of Top Rank Boxing in Africa. The first fight, Jose Ramirez vs Ghana's Richard Commey, will be aired live on ESPN Africa on March 25
February 9, 2024
SA Rugby Reportedly Nears R1.4 Billion Private Equity Deal
The South African Rugby Union is reportedly nearing a significant agreement with Ackerley Sports Group, poised to secure a R1.42 billion ($75 million) investment
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March 12, 2022
Know Your Owner: Tshakuma Tsha Madzivhandila
July 25, 2023
SAFA And Shield Sign Five Year Sponsorship
March 18, 2022
Contracted Proteas For 2022/23 Announced
April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
June 26, 2023
Lions Cricket Seal Colorful Partnership With Promac Paints
The iconic DP World Wanderers stadium will…
June 5, 2024
Cheslin Kolbe Partners With Nescafe In Make Your World Campaign
Nescafé, has launched its new 'Make Your…












