Editor's Pick
April 10, 2024
The SABC’s Bold Turnaround Plan Targets R6.4bn Revenue
The plan projects aggressive revenue growth to R6.4 billion by 2024/25, relying on increases of 15% in advertising revenue, 28% in sponsorships, and 19% in TV licence income
February 24, 2026
Mixed 4Q 2025 Results for Betway (Super Group) In Africa
Africa now accounts for 42% of the group’s total net revenue (equating to $238.56 million) despite net revenue from sports betting in Africa declining by 30%
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
Cricket South Africa (CSA) has announced a new five-year partnership with global cricket equipment brand SHREY
Sports Business NewsSponsorships
November 12, 2025
MI Cape Town and DHL Renew SA20 Deal
MI Cape Town has renewed its sponsorship agreement with DHL
Read More
May 10, 2023
Paris St-Germain & Visit Rwanda Extend Partnership
French football club Paris Saint-Germain has announced an extension of its partnership with the Rwanda Development Board (RDB) until 2025.
February 20, 2024
World Sports Betting To Sponsor Western Province Cricket Association
World Sports Betting has announced a renewed sponsorship agreement with the Western Province Cricket Association (WPCA), becoming the principal sponsor of both the men's and women's cricket teams.
April 21, 2023
Puma Announces Long-Term Netball SA Sponsorship Extension
PUMA has extended its exclusive kit partner agreement with Netball SA, ensuring that all teams under Netball SA will continue to be supplied with PUMA kit.
More News
January 23, 2026
CSA Appoints Shrey As Official Helmet and Luggage Partner
April 4, 2024
Brookside Dairy Sponsors Kenya Secondary Schools Term One Games
Brookside Dairy Limited has decided to…
April 3, 2024
Curro Holdings Partners With Tennis South Africa
Curro Holdings has joined forces with Tennis…
May 18, 2023
KAPPA Sign United Rugby Championship Officials Kit Partnership
Kappa has unveiled an agreement as the…












